Efficient basket organization on a selling resource
One of the most common types of online business is an online store. That is the site, one of the main objectives of which is the sale of any product. To date, the network there are a huge number of online stores offering products for any color and taste. Taking this into account, I would like to draw attention to such an essential detail of any selling service as a basket.
It is the proper organization of the basket that allows you to make purchases fast and easy, without causing the buyer any unnecessary discomfort.
The basket icon is firmly established in the psychology of modern man. At the sight of such an icon, each one has only one association, namely, the purchase of something. Therefore, the most important rule of any online store – for any mention of any product should be near the basket. When you click on the cart icon, the visitor adds it to your favorites and does not leave the page with the selected item. By analogy with the supermarket, the buyer simply goes to the store, selects the desired product and puts it in the basket. The organization of the basket on the site should have a dedicated special page, which the buyer could get at any time during his stay in the online store.
To do this, in the most prominent place of the site should be placed mini basket – a reduced view of the basket in the form of an information window, which indicates the number of goods purchased and the total amount of the purchase. The buyer must have access to the mini-basket all the time, and by clicking on the information window, go to the basket page. So those who wish to purchase any product will be able to edit their basket at any time, adding the necessary one and removing the excess. Speaking of visual perception, I would like to draw attention to the appearance of the basket.
The basket icon should be visible and have the appropriate appearance. For example, the image of a basket in the form of a trolley for products is the right decision, and some other type of image loses a certain conversion ability. The buttons “pay”, “make an order”, “buy” or the cart icon should be located in the most visible place, made more visible and larger in size than the other buttons. You should also make sure that the text on the buttons is written clearly and correctly, without grammatical errors and does not imply a dual interpretation. Do not abuse the various fonts, italics or underlining.
Most importantly, the buyer is able to recognize and find the order button. When designing a basket is better to use a tabular version of the description of the goods. This simplifies the perception and work of a web designer. When creating a tabular structure, it is better to avoid using complex elements, separate each described product from the previous one, use a photo or product image, and also a link with a more detailed description of the product. This will avoid a double interpretation when placing the order and confirm to the buyer that he wanted to buy this particular product. You should also refuse to use any colorful and eye-catching elements, as they can distract the attention of the buyer. On the page with a basket should be placed links to continue shopping and placing an order.
These links are created specifically for the cart page, they are quite simply implemented in a practical sense and are the same in appearance. These links are often able to force the buyer to return to the product catalog and continue shopping. When making a purchase, the page with the order form should have a simple and intuitive interface, excluding unnecessary fields to fill out, but providing maximum reference information to the buyer. When placing an order, the buyer needs help as much as possible, practically making all the actions for him.
Thus, the listed tips and recommendations will make it possible for visitors of online stores to facilitate the purchase of certain goods as much as possible. They will allow buyers to save their time and money, win their hearts forever and make them regular customers of the online store.