When you open your own company, one of the very first and most important stages is to choose a name. This is a very crucial stage, because “like a ship you name, it will float in the same way”. Even at the stage of only the emergence of thoughts about the future firm should think about its name. At first glance, it is very easy to do, you just need to push off from the sphere of activity or some name that is significant for the creator. But first glance is often deceptive. Currently, there are a huge number of organizations registered in the world, so it’s not so easy to come up with a unique name that can be patented.
When choosing a name, a law firm must rely not only on its whims and desires, but also on the legislation of our country. A patent for the name of the company must be obtained from the federal agency – Rospatent on intellectual property. The company name, which is registered in the constituent documents and the state register, is used by the organization in both consumer and civilian circulation. According to the laws of the Russian Federation, every legal entity must have a patent for the company name. Untitled in the business can only be individual entrepreneurs.
The name of the company is a unique business card in the commercial world. This “name” will be associated with your company in all circles. It is possible that, with a good choice of the name, it will become a household name and denote a whole category of values. Therefore, the choice must take into account many nuances. For example, it is necessary to take into account the option of expanding the company and the target audience. In order to avoid difficulties in the process of creating the name of the company, it is best to contact the experts. There are various companies that control the situation on the world stage and know which name will be the most successful and suitable for a particular company. This kind of organization is aware of all the intricacies of the process of creating a brand name.
The process of patenting the name of a company is somewhat like the process of patenting a trademark. In short, this process can be described in three stages: checking for uniqueness, similarity with other names; payment of state duty when submitting an application to Rospatent; obtaining a certificate of patenting. The term of patenting the name of a company can take a year, as this is not an easy task and requires a lot of effort not only from the owner, but also from Rospatent.