What does site optimization include?
Website optimization includes a set of measures that are aimed at improving the website, making it more useful or interesting for people, raising the position of the website you created in search engines. Very conditionally, the optimization is divided into internal and external. Internal optimization is designed to improve your site, make it more interesting, necessary and salable. And the external one has another task: to create a site’s fame among those who may be interested in the information presented in it and create high-quality links.
The financial side of the issue
Only in Russia, today’s users of search engines make up more than 40 million people. And this means that users who come to your site from the links found in the search engines have plenty to choose from on the vast expanses of the Internet, and it is you who need to be interested and kept on your site. But we have already talked a bit about filling the site, and now we are more interested in search query optimization for your target audience. Here you can choose two ways: contextual advertising and search engine optimization site. If you go the first way, that is, to create advertising links to navigate through them for your client, then each such transition will cost you dearly. Prices range from 20 cents to three dollars. But the cost of the transition from search engines, if you optimize the site, will cost you much cheaper. Web site promotion and optimization is a complex process that is best ordered from professionals on the website seomarket-pr.ru
Search target audience
Do you know how you can find out about the number of people who are interested in exactly your product? There is such a service wordstat.yandex.ru, where you can easily identify it. Suppose you sell laptops on your site. Go to this service, enter in the search box the key phrase “buy a laptop.” And you will receive information about the number of people per month who were looking for exactly the product you are offering. And here is the right optimization of search queries will help some of these people to send it to you to the site. And this, in turn, greatly increases the opportunity for you to sell your particular product and, of course, make a profit. Of course, not all sell laptops, someone sells goods that are much less in demand, for example, soap makers. Now type the phrase “buy soap box”, and you will see that they are almost not interested in buyers, and in this situation, search engine optimization will not help….