Types of outdoor advertising
In order to effectively sell products and services, their manufacturers are actively using various advertising technologies. The main types of advertising: broadcast, print and outdoor. The first type includes television advertising and radio advertising. Print advertising is placed in magazines, newspapers, catalogs and various booklets, which are often distributed on the streets. But the most popular type of advertising among advertisers is outdoor advertising. What is it and what are its advantages and disadvantages? About this below.
Outdoor advertising is located in places where as many potential customers as possible can be found – on busy streets, on the walls of houses, on shop windows, etc. Outdoor advertising includes:
Shop signs. Bright, and at night illuminated neon signs attract the attention of passersby.
Posters. If the poster, located near the entrance to the store, contains information about discounts, then this significantly increases the number of visitors and, therefore, buyers.
Folding pillars. These structures are located near the entrance to the store. As a rule, they contain contact information about the store and the goods or services offered.
Stickers in the form of traces and arrows leading to the store or advertising sign. These pointers at the subconscious level provoke a potential buyer to pass through them.
Shields Placed along the roads on the walls of buildings. They are large in size, making the information readable and visible from afar. On boards usually place the name of the company or goods, the bright picture and the memorable slogan.
Stretch marks. A variety of advertising posters. Tensioned across walkways and highways. The greatest effect of their use is achieved by installing several stretch marks bearing similar information at intervals of 100–200 meters on pavements and 500–1,000 meters on highways.
Inflatable figures. Visible from a distance and invariably attract attention. Recommended for use in presentations, promotions and other events of advertising and entertainment character.
Advertising in elevators and public transport. A simple but effective way to familiarize a large number of people with goods and services.
The integrated use of various types of outdoor advertising covers most of the target audience, increasing the number of customers.