The word “bank” is borrowed from Italian, it means “table” or “shop”. In Italy, money changers laid out money in various cities and countries for exchange. Later money changers took money from merchants to save money, and also used their own funds to issue loans and receive interest.
Although Switzerland is currently the country of banks, the first bank was founded in Venice around 1584. This was due to maritime trade routes passing there. Continue reading
Among the numerous marketing activities outdoor advertising is given a significant place. Its main purpose is to present the product or service become the most recognizable and popular. Compared with other types of advertising media, outdoor advertising attracts more people. Its coverage of future consumers is quite large, since they place it, as a rule, along major highways. Here she is noticed by a huge audience representing people from the most diverse social and age groups. The maximum efficiency of the advertising product during the dark time of the day is usually provided by the external illumination of the billboard. Continue reading